If you invent a name for your business that is other than your own, the name is considered a Fictitious Business Name. All businesses should first register fictitious business names with the Fresno County Clerk’s Office before obtaining a Business License with the City of Clovis Business License Division. For more information, please call the Fresno County Clerk’s Office at (559) 488-3428 or CLICK HERE FOR MORE INFORMATION AND TO BETGIN YOUR APPLICATION PROCESS